WHY YOUR BRAND SHOULD INVEST IN CUSTOM PACKAGING

 Even if you pronounce the name, you have an image of the brand in your head. You know the logos. The colors. They know everything that visually defines these brands.

 

And if you hold the packaging in your hand, you (and everyone around you) already know precisely what's inside. This is good branding not only in terms of design but also in terms of packaging.

 

Yes, exactly, packaging. Product packaging is the only promotional material that reaches 100% of your customers.

 

That is why every significant brand only supplies you with the goods in packaging precisely tailored to the brand because they want you to remember their name.

 

A study by Shorr found that 44% of people who spend more than $ 200 per month online would make repeat purchases because of quality packaging.

 

But just putting a logo on a box does not make for high-quality packaging. To turn your product packaging into a sales accelerator, first, take a look at your branding.

 custom packaging

Why is branding important?

We all know how important it is to have proper branding in a company. She takes care of your business.

 

Is remembered

to stand out from the competition

and build a relationship with your customers.

Above all, a company's brand should be clearly defined to be recognized and known to customers. A well-branded company demonstrates professionalism and inspires trust.

 

 SM Custom Packaging - personalized packaging

If this branding is then carried over to your product packaging, you can create a unified buying experience for your customers. And from just $ 1.30 per piece,  SM Custom Packaging can help you complete individual packaging with your branding.

 

From the moment they visit your online shop to the moment they hold their purchase in their hands for the first time, your customers are always in touch with your brand. Like if customer want information about French Fries boxes and cardboard boxes. He can easily get it .

 

Here are a few more reasons why custom packaging is essential for your brand.

 

How customer-specific packaging can be your success factor

Please take a look at how Apple packages its products.

 

 SM Custom Packaging - personalized packaging

(Source) Whether iPad or MacBook, Apple products are always incredibly well packaged. As soon as you open the box, the product is presented to you and is waiting to be used. All accessories are neatly stowed underneath.

 

Opening an Apple package is an experience.

 

The first impression a product makes on the customer comes from the packaging. As the first physical touchpoint, it is critical that your product packaging set the tone for what follows.

Unpacking as an experience

How long has it been since you last watched a YouTube video? Maybe today. Most likely sometime in the past week.

YouTube and product packaging have an exciting intersection - the unboxing video.

 SM Custom Packaging - personalized packaging

As you've already seen, a good unpacking experience is just good. So much so that there are plenty of You Tubers who have created viral channels where all they do is produce unboxing videos.

In such videos, the focus is on product packaging.

It's the first the audience sees, and it's the first the vlogger talks about while unpacking.

Unboxing videos have become hugely popular in recent years. This growing trend, as well as the popularity of influencer marketing and social media marketing, are three more reasons why you should use bespoke packaging.


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